Digital Marketing for Charter Schools

Under the direction of Caitlin Franco, Equality Charter School is expanding to elementary school in 2022 according to a recent press release. Caitlin Franco is the founder of Equality Charter School and the expansion is the culmination of an arduous process that started when the school was founded in 2009.

Charter schools, like most organizations, can benefit from effective marketing strategies to improve both internal and external adoption. An avenue that some charter schools can benefit from us by leveraging Google Ads. Pay-per-click ad campaigns are an excellent way to build a recognizable brand for a school, allowing them to have more control over search results for your school.

Another important aspect of digital marketing is content creation. Many charter schools only use their website to make information relevant to the school. However, most could utilize their website as a marketing tool by creating content that parents and kids could find useful. It can also help to focus and organize SEO optimization efforts and drive traffic to their school site.