Wednesday, June 3, 2020

Digital Marketing for Charter Schools

Under the direction of Caitlin Franco, Equality Charter School is expanding to elementary school in 2022 according to a recent press release. Caitlin Franco is the founder of Equality Charter School and the expansion is the culmination of an arduous process that started when the school was founded in 2009.

Charter schools, like most organizations, can benefit from effective marketing strategies to improve both internal and external adoption. An avenue that some charter schools can benefit from us by leveraging Google Ads. Pay-per-click ad campaigns are an excellent way to build a recognizable brand for a school, allowing them to have more control over search results for your school.

Another important aspect of digital marketing is content creation. Many charter schools only use their website to make information relevant to the school. However, most could utilize their website as a marketing tool by creating content that parents and kids could find useful. It can also help to focus and organize SEO optimization efforts and drive traffic to their school site.

Thursday, March 5, 2020

It was an exciting week up in Albany as the Board of Regents, led by Dr. Betty Rosa, voted to give Equality a 5 year renewal AND expansion to elementary school! To say we are ecstatic and proud is an understatement. We look forward celebrating over the next few months and thank everyone for their continued support!

Tuesday, March 3, 2020

It's not too late to sign up! If you wish to join us for next week's Career Day please contact Megan Benway at

Monday, March 2, 2020

In an effort to fundraise for our upcoming competition, the Spring Extravaganza at Six Flags, the dance team has been selling a variety of items through CherryDale. CherryDale had extended our time! We all week to continue to raise funds! Any purchase can be made through myself or any of the dancers. You can also shop at the website at , enter the code LHF6743 and SHOP AWAY!! The items you purchase can be sent to the school or to your homes directly! if you have any questions please don't hesitate to ask!
Our GoFundMe is also still up and running! We thoroughly appreciate any donation you are willing to give us. Please share with both your professional and personal networks! We can use all the support we can get!!

Friday, February 28, 2020

This door was decorated by our culture staff to remind students of the women who were involved in the success of the first and subsequent U.S. crewed spaceflights. 🚀✨ 

Thursday, February 27, 2020

Our 12th grade English teacher, Mrs. Emmanuel comes through with her door, decorated for our Black History Month door decoration contest. She represents the African American women who have made an impact in American History. 👩🏾‍🦱👏🏾

Wednesday, February 26, 2020

‪Fun filled All-Star weekend for our MS Basketball Coach Cooper and players. Pictures in order are: Bam, Coach and JoJo. Matt with former Knick player John Wallace! What a fun time 🏀🏀🎉